Waze: Maximize the Moments

From kids forgetting their backpacks to missing alarms, being late sometimes feels inevitable. Everyone needs a trick in their back pocket to help in these unavoidable moments. Waze takes the stress out of these moments by getting you out of traffic, helping you avoid construction, and notifying you of police. Waze saves you time, so you’re there for every moment, big and small.

*Student work*

Strategy, Copy, & Art Direction: Carly Hansen (Me)

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A man in a black rain jacket and gray hoodie helping a young girl in a red jacket and yellow hat ride a tricycle outdoors on a cloudy day. The girl is smiling with her mouth open, and the man is smiling as he assists her.
A group of graduates in caps and gowns standing outdoors in front of a building, with one young woman wearing pink sunglasses smiling. There is overlay text about life delays and Waze navigation app, with the Waze logo and a speech bubble icon.
A man and a young child are outdoors, with the man helping the child on a tricycle. The child is wearing a yellow hat and a red puffy jacket, while the man is dressed in a hoodie and black rain jacket. They are smiling and enjoying the moment togethe
A woman with short hair, glasses, and a blazer is smiling and holding papers in an office. There is a corkboard with notes behind her and a laptop, mug, and pens on the table. The Waze logo is in the bottom right corner, with a caption about maximizi
A group of young boys wearing red soccer uniforms with white accents and black cleats standing on a soccer field, with some hugging and others smiling. In the background, there are empty red stadium seats and a few adults, some of whom are sitting an
A young boy in a green jacket and shorts is playing baseball in a park. He is holding a baseball in his right hand and is facing away from the camera. There are other children in the background and trees surrounding the area.

OOH

A large billboard on an urban street showing four images with captions, promoting Waze app features, with city buildings in the background.
A large billboard on a city building features a woman wearing a graduation cap and sunglasses, smiling. The billboard advertises Waze with the slogan "maximize the moments" and a message about last-minute touch-ups.

Air Freshener

A boy wearing a green jacket and gray shorts is jumping to catch a basketball on a playground.
Close-up of a black and white sign hanging from a tree, with text about the scent of a t-ball, mentioning fresh-cut grass, floral, leather, musk, and spring morning on a field.

Storyboard

Living room with modern decor, plants on a table by a window, a sofa with cushions, bookshelves, and sunlight streaming in.
A couple leaving their apartment, each holding a coffee cup, as they gear up to leave for the day, with the woman wearing a beige cardigan and the man in a dark jacket, standing in a cozy and well-decorated living room.
A cozy living room scene with a woman and man searching for keys. The woman is reaching for a table, and the man is leaning over a couch. The room has a rustic decor with plants, books, and artwork, and sunlight coming through the window.
A cluttered living room with shoes and clothes on the floor, two people organizing kitchen shelves, and a coffee table with books and a glass of drink.
A cluttered living room with two people panicking. One man stands with hands on his head, while a woman is searching through a bag on the couch. The room is messy with clothes, shoes, books, and papers scattered across the floor and furniture, and th
A messy living room with clothes, shoes, and magazines scattered on the floor, a woman and a man standing and talking.
A young couple is near a wall with a small round mirror and a photograph. The woman is holding a set of keys that she is about to place on a key hook. The man is leaning in, and they are both focused on the keys. The caption indicates they are grabbi
Living room with a mess of shoes, clothes, and clutter, a wooden table holding books and small decor items, a beige couch with pillows and blankets, a dark bookshelf filled with items, and a large window with sheer curtains showing trees and building